Sabrina Carpenter Channels the ’90s for SKIMS’ Sultry Underwear Campaign 2024
Sabrina Carpenter Channels the ’90s for SKIMS’ Sultry Underwear Campaign 2024 - Leading up to her highly-anticipated debut at Coachella this month, Sabrina Carpenter, renowned for her hit track "Nonsense," is stepping into the limelight as the face of a fresh SKIMS underwear campaign. Fresh from wrapping up another leg of Taylor Swift’s chart-topping Eras tour, Carpenter is now showcasing the newest offerings from SKIMS, highlighting their Stretch Lace and Fits Everybody collections.
The campaign provides a sneak peek into the upcoming releases, featuring delicate pieces that the brand dubs their most "alluring" collection yet. Among the highlights are halter neck styles, lace intimates embellished with rosette accents, micro thongs, and high-cut bodysuits. Scheduled for an official launch on Wednesday, April 3, the collection promises to captivate fashion enthusiasts.
For those eager to explore these star-endorsed looks, a visit to SKIMS.com is recommended. There, you can browse the offerings and plan your purchases, whether you're styling them with leggings for a casual ensemble or pairing them with your chicest pleated skirts.
Delighted to join the ranks of musicians featured in the lifestyle brand’s campaigns, including Usher, Lana Del Rey, and Nelly Furtado, Carpenter expressed her enthusiasm for the collaboration.
“I loved the femininity of the whole creative,” she stated in a press release. “I feel very excited SKIMS chose me to be the face of this campaign as I’ve always been a fan of the brand.”
A long-time admirer of the lingerie label, Carpenter also shared her favorite pieces from the collections.
“I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody,” she enthused. “Every piece I wore was super flattering and so comfortable, which of course is always a given with SKIMS!”
The campaign video pays homage to the ’90s era as Carpenter strikes poses in various pieces from the lingerie collection, set against a backdrop filled with posters and stacks of CDs, evoking a sense of nostalgia.